Read the letter to shareholders from the CEO published in the annual report.
Look for the MD&A - Management's Discussion and Analysis in the 10K report or annual report.
Search NAICS 2012  to get the NAICS code for an industry.
The following sources provide industry profiles and reports
Magazines and newspapers are very useful for up to date information on events, countries, companies, industries. Can you tell the difference between magazines or popular journals and scholarly journals? 
Use business magazines and newspapers for current information:
Business Week 
The Economist 
Financial Times 
Wall Street Journal 
Financial Times  ( London )
The Globe and Mail 
National Post Online Includes the Financial Post 
Current awareness monitoring service
Roubini Global Economics 
Use the following indexes to search newspapers, magazines and journals by topic:
From the tool bar at the top of the page, select:
> countries & consumers
> Technology, Communications and Media
>explore Rank by category... both historical and forecast
>internet subscribers (by country) etc.
Search for articles in trade journals, newspapers and scholarly titles on your topic using online databases. Many databases will have a button that allows you to limit your search to scholarly or non-scholarly materials.
Examples of trade and popular titles are:
Use Boolean Operators and Truncation to formulate your search statement:
internet sales and (technol* or innovation*) finds the article in BSC
Tweet Me, Friend Me, Make Me Buy. Harvard Business Review; Jul/Aug2012, Vol. 90 Issue 7/8, p88-93, 6p.
DataGov  Governance indicators from key public databases consolidated for all countries in the world.
Human development report 
UN1 D .H72 (Latest edition in MRR) Includes economic, demographic, social, labour and gender statistics.
Also see the Subject Guide - Government Statistics 
EIU Economist Intelligence Unit 
Provides excellent coverage in 2 sections. Country reports: provides information on the political structure, economic policy, domestic economy, sectoral trends, and foreign trade and payments. Country profiles: outline a country’s economic and political status and background. They give an annual perspective on the long-term political and social issues affecting each country, as well as statistical tables providing a five-year run of data.
World competitiveness yearbook (Available on campus only)
Europa World Plus 
Online version of the Europa world year book and the nine-volume Regional surveys of the world series. Covers political and economic information in more than 250 countries and territories.
globalEDGE  Site from Michigan State University providing country and industry profiles.
Doing Business 
Doing Business provides objective measures of business regulations and their enforcement across 183 economies. Each economy is ranked according to 10 sets of indicators. These are combined into an overall "ease of doing business" ranking
Enterprise Surveys 
Provides the world's most comprehensive company-level data in emerging markets and developing economies.
Data from Doing Business and Enterprise Surveys appear in the World dataBank  & World Trade Report 2013: Factors Shaping the Future of World Trade  (World Trade Organization)
Looking for New Markets - Trade Negotiations and Agreements (Foreign Affairs, Trade and Development Canada)
Trade disputes  involving Canada and other WTO members (WTO)
Brief overviews of Canada's existing trade with individual countries - Parliamentary Budget Officer 
Volume of trade that the United States is already doing with particular countries - Trade Statistics - TopTen Partners  and TradeStats Express 
Trade problems United States is encountering with specific countries - National Trade Estimate Report on Foreign Trade Barriers 
If more trade data is needed see the Library's subject guide - Trade: Public Policy and Statistics 
Search the Library Catalogue by Subject to find books on writing business reports.